GUPPYFRIEND

Who we are?

GUPPYFRIEND offers scientifically proven solutions to stop microplastic pollution.

Our patented GUPPYFRIEND Washing Bag reduces fibre breakage, extends the lifespan of textiles, and filters out harmful microplastics before they enter rivers and oceans.

Take action to protect climate, biodiversity, and your health – right from your own laundry room.

Why we partnered with kitround

kitround is committed to reducing sportswear waste. This mission extends beyond the product itself and also involves taking care of sportswear. Together we raise awareness for practical ways to care for sportswear, so that fewer microplastic fibres enter the environment and kit lasts longer.

Our objectives together

Our mission goes beyond households. We’re developing holistic solutions to tackle microplastic pollution across sports, industry, and urban infrastructure. We’re working closely with local communities and top-tier football clubs to scale impact.
Together, we can keep the game going while keeping microplastics out of the environment.

"We're really looking forward to developing our relationship with kitround and helping ensure that we keep great kit in the game while keeping microplastics out!"

Alex Nolte, CEO, GUPPYFRIEND

What's next?

Why we exist

In the UK an estimated 100,000 tonnes of sportswear ends up in landfill each year.

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Why we exist

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